5 Proven Strategies to Grow your Beauty Salon Business

Are you about to start a beauty salon business or struggling with an existing beauty salon business? The competition could be high especially if you are planning to start your new salon in a busy city. So it should be really important that you focus on business growth with modern techniques and tools. In this post, we would be discussing a business blueprint that would definitely accelerate your business growth. This blueprint is based on our research, we constantly followed and observed beauty salon owners and analyzed their approach to getting new clients, we made a list of strategies that really worked and will present you with the most successful ones top to bottom:

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1. Social media influencers

Sounds familiar? If yes then it might sound like an expensive way to get new clients, it might or might not be but the truth is it's worth it single penny. If you are living in a big city then you should try to find local social media influencers, and negotiate with them by offering them incentives, this could be in the form of free vouchers, gift cards, or cash payments. A one-time successful campaign would help you kick-start your business and have a solid base of customers from the beginning.

social media influencers
2. Strong online presence

This applies to businesses of all types and not just beauty salons. A beauty salon business must have a strong online presence, this could be easily achievable by an easy-to-manage beauty salon management software. The landing page is the key to attracting more clients along with reviews being shared by your existing clients. It should be easy for your clients to book your services with clicks and anytime via your booking page. Place a booking button on your Facebook and Instagram pages. Be quick to respond to any query or request made by clients. Use automated SMS and email reminders and send your clients weekly newsletters, by this strategy your clients would be hooked on your business and would end up becoming your brand promoters, bringing or referring you new clients via their own circle.

online presence for salon growth
3. Incentivize

According to statistics gift cards and vouchers, sales hit a staggering 140 billion n mark in 2020. People on social media or websites selling vouchers and gift cards looking for their next idea to send gifts to their loved ones would definitely love the idea of buying vouchers or gift cards from beauty salons. Not only this, you can promote your services locally by offering discount codes. You can either send discount codes to your existing clients either via email or via a social media marketing campaign.

gift cards for salons
4. Go green

Organic products are booming, the reason is obvious, people are more conscious about their health. This applies especially to the beauty industry and any business related, make a theme for your salon business to make it sound more organic, only use organic products and educate your clients about the benefits. Sell organic products as add-ons along with your standard services. Educate your staff to cross-sell organic products and motivate clients to use purely natural products to enhance their beauty. The ultimate result would be a win-win, both for your business and your customers!

organic products for salons
5. And finally..

In addition to the above strategies, there are several other proven ways to grow your salon business:

  • 1. Focus on the salon interior, a good themed salon would help you attract new clients.
  • 2. Offer new customers discount codes for their next booking.
  • 3. Greet your customers with a smile and engage with them, and start discussions on their favorite topics.
  • 4. If possible employ a receptionist, a smiling face to greet your customers would always bring positive vibes.

beauty salon interior

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Attract more customers

Increased online visibility gives you more customers.


SMS notifications ensure your customers do not forget bookings.

Live chat

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Built-in electronic billing allows your business to save time and money.


HereWeBook makes it easy for customers to write a review that allows you to create a better customer experience.

Email marketing

Send customized emails directly to your clients with the powerful built-in campaigns management system.

SMS Marketing

Send customized promotional SMS to your clients with the powerful built-in campaigns management system.

Promo codes

Create promo codes and offer discounts to your loyal customers.

Admin App

With the admin app you can easily manage your bookings and chat with your customers in real time.

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Jason P.
Salon owner

Finally, a booking software which I can rely on. I can manage my staff schedule, already integrated booking link on Facebook and Instagram, I am super happy with customer support, highly recommended!”

Gabriella L.
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